American Families to Spend $1.01 Trillion This Holiday Season
American Families to Spend $1.01 Trillion This Holiday Season
October 18, 2026 — via SubmitPR
Our take: U.S. households are set to spend a record $1.01 trillion on holiday retail this year. When families spend that deliberately, every gift has to mean something. That is exactly why personalized pieces keep winning a bigger share of the budget. A necklace with her name on the card is not just a gift, it is a memory she keeps.
The Numbers Behind the Season
- $1.01 trillion in total U.S. holiday retail spending projected for 2026 (National Retail Federation)
- $275.1 billion in online spending, up 6.7% year over year (Adobe Analytics)
- $708 to $849 average gift budget per household
- 65.7% of shoppers buy their gifts before Thanksgiving
- $1,050 average planned spend per holiday shopper
- 41% of gift budgets now go to personalized or custom items
What It Means for Gift Givers
Families are buying fewer, more deliberate gifts. The trend is unmistakable: when the budget is intentional, the gift has to say something real. A personalized necklace, a ring engraved for a son, a bracelet that carries a message. These are the gifts that survive long after the wrapping paper is gone.
That is what we make at SKH Radiant Expressions. Every piece is personalized, made in the USA, and ships free.
For media inquiries: skhradiantexpressions@gmail.com